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About us

ABOUT US

Shaping our style

With all the fashion challenges young people face today,
communities of trendsetters are growing
to inspire confidence and creativity.


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Discover New Trends

Our store offers a wide range of clothing options for young people, from casual wear to formal attire. We believe that fashion should be fun, expressive, and accessible to everyone.

Start with the youth – discover their style preferences and deliver the latest trends.


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Transforming fashion for the next generation.
Join us on this journey.

Meet our fashion team

Passionate individuals driving our fashion revolution

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the creative force behind our brand. He loves engaging with the community and shaping the future of youth fashion.

Mich Stark

Chief Marketing Officer

Emily brings her passion for fashion and years of retail experience to our team. As our Head of Merchandising, she ensures we stay ahead of the trends.

Aline Turner

Chief Fashion Officer

Aline is a passionate fashionista who loves mentoring young designers and curating collections that inspire creativity and self-expression.

Iris Joe

Chief Marketing Officer

Iris, with her extensive fashion industry experience, helps us stay ahead of trends and ensures our collections resonate with our youthful audience.